Road Safety Scotland
Road Safety Scotland is part of Transport Scotland, and has responsibility for road safety education and publicity. Its work is driven by Scotland’s Road Safety Framework which sets challenging casualty reduction targets for 2020.
RSS has developed a suite of high-quality educational resources covering every stage of a child’s/young person’s formal education. From early years, “Go Safe With Ziggy” for young children and their parents all the way up to “Crash Magnets” for senior secondary pupils, road safety is seen as a lifelong learning process.
RSS also develops marketing campaigns to tackle behaviour which lead to fatal and serious casualties in Scotland. These include: drink-driving; inappropriate speed choices on country roads; and the influence that parents have from a very early age on their children’s future safety.
RSS also works closely with the Royal Society for the Prevention of Accidents (RoSPA) and other partners under the banner of the Scottish Occupational Road Safety Alliance (ScORSA) which seeks to address the risks which driving at/for work poses for small and medium enterprises. ScORSA provides all the information required to help SMEs manage those risks, advising Fleet Managers how best to put in place effective policies and practice in this vital area.